Authority in Action: How Professionals and Leaders Build Trust and Influence

In leadership and business, authority isn’t just about holding a title — it’s about earning trust and using influence wisely. Every professional, whether stepping into a new leadership role or growing their business, must actively build and sustain their authority to lead effectively. Authority is not a static position; it’s dynamic, shaped by how you show up, how consistently you deliver, and how authentically you connect with others.

According to Ron Carucci in Build Your Reputation as a Trustworthy Leader, a leader’s authority is rooted in the trust they build. Trust is earned when actions align with words, when leaders show competence, and when they demonstrate genuine concern for those they lead. Carucci emphasizes that leaders who take the time to understand others’ needs — and consistently meet them — create a foundation where their authority becomes natural and respected.

For new leaders, establishing legitimacy is especially critical. In How New CEOs Establish Legitimacy, Nitin Nohria outlines how early actions define a leader’s trajectory. New CEOs must focus on quick wins, show deep respect for the organization’s history, and listen closely to employees and stakeholders. By aligning early decisions with the organization’s values and aspirations, leaders create a strong perception of authenticity — a vital pillar of authority.

Yet, authority isn’t a “set it and forget it” asset. It fluctuates — even throughout a single day. Research by Eric Anicich and colleagues in When Your Authority Fluctuates Throughout the Day shows that authority levels can change depending on context, audience, and even subtle shifts in conversation. Good leaders are aware of these shifts and adapt. They know when to lean into their formal power and when to build influence through collaboration, humility, and responsiveness.

At the heart of authority is trust, and trust itself is a decision, as Robert F. Hurley describes in The Decision to Trust. People assess whether they can trust a leader based on factors such as credibility, fairness, and alignment of interests. Building trust requires being transparent about intentions, demonstrating competence, and making decisions that prioritize the good of the group over personal gain.

So, how do professionals and leaders put authority into action?

Show Consistency:

People trust what they can predict. Keep promises, meet deadlines, and show up with integrity.

Build Connection:

Authority is relational. Listen actively, show empathy, and engage authentically with your team and clients.

Demonstrate Competence:

Stay sharp in your skills and be willing to admit when you don’t know something — and then go find the answer.

Adapt Wisely:

Recognize that authority can fluctuate. Read the room, adjust your approach, and lead with emotional intelligence.

Authority isn’t about dominating — it’s about empowering others to trust you, follow you, and succeed with you.
In today’s ever-shifting professional landscape, the leaders who thrive are those who understand that authority, trust, and influence are built daily — through small actions, courageous conversations, and unwavering authenticity.

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